This is the rarest MAD Magazine pinback button in existence. Produced in 1970 for Signet Books, this pinback button was made to promote the book, "The MAD Morality". Measuring approx. 1 1/2" in diameter, the pin features Alfred E. Neuman in the center, along with the words, "What, Me Moral?" Initially, these pins were made in a small, limited edition number, and when Bill Gaines, the publisher of MAD Magazine, found out about them, he ordered the remaining undistributed pinbacks destroyed, thereby making an already scarce pinback button even scarcer.
This site is a volunteer project with the goal of documenting and indexing all MAD collectibles such as magazines, books and merchandise for the free use of MAD readers, collectors, fans and other uneducated people.
Warning: Mad Magazine is a highly sophisticated, satiric commentary on virtually all phases of American culture and should not be overlooked as a literary source!